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Mobile Profits: Complete Guide
 
Chapter Number Chapter Title
1 Introduction  
2 What is Mobile Marketing?  
3 Why is Mobile Marketing Important?  
4 Target Market Research  
5 Using "What's in it for Me"  
6 Providing Value  
7 Getting Mobile Phone Numbers  
8 Voice Marketing vs. Text Messaging  
9 Voice Marketing  
10 Text Messaging   
11 SMTP Messaging   
12 Respecting People   
13 Legal Issues in Mobile Marketing   
14 Marketing to Children   
15 Privacy Issues   
16 Your Mobile Campaign, Start to Finish   
17 Step One: Choose a System   
18 Step Two: Set up a Lead Collection System   
19 Step Three: Develop the Incentive  
20 Step Four: Promote the System   
21 Existing Subscribers and Customers  
22 Article Marketing  
23 Video Marketing   
24 Social Media   
25 Conclusion   
26 Resources  
27 Mobile Marketing Agencies  
28 Consultants   
N.A. Read all Chapters